I started in small-town journalism, working as a news reporter in Junction City, Kansas then moved into sports reporting in Columbus, Nebraska. From there, I stepped into larger roles — becoming a sports editor and eventually a managing editor in Ridgecrest, California.

My path shifted into production and design in Carson City, Nevada then expanded further in Austin, Texas where I led design teams responsible for multiple publications. I continued taking on broader operational roles in Killeen and Houston working across copy editing, production systems and team management.

Along the way, I started noticing recurring patterns — repetition, constraint-based decision making and the challenge of translating information across formats. That led me to build tools that make those processes more visible and more intentional.

The projects on this site explore that idea from different angles — how headlines are evaluated, how stories are reframed and how content changes depending on how it’s delivered.

I’m entirely self-taught and tend to work across disciplines connecting journalism, technology and systems thinking.